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Best Practices for Creating Compelling Email Copy

Discover best practices, common mistakes to avoid, and tips for crafting engaging, high-performing emails.

Decoding Social Media Algorithms: What You Need to Know for 2025

Learn how to navigate 2025 social media algorithms and get tips on how to boost engagement & optimize your marketing strategy.

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4 Reasons You Should Outsource Your Social Media Management

4 Reasons You Should Outsource Your Social Media Management

Keeping up with your social media channels can feel like a full-time job. This is why you might want to consider outsourcing your social media management...

Mastering Customer Intent: Two Parts alt text

Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.…

20 Years

This May (2017) Aztek turned twenty years old.Twen-ty.I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development, and digital…

Selecting A Smart Domain Name for SEO Purposes

One of the first important decisions when building/launching a new website is the selection of a domain name. Domain names are a very valuable part of a business and its web presence. What most people…

What is Google Authority and Why Do I Need to Know?

"I need to be on the first page of Google", "How can I get to #1 on Google", "I need to improve my natural rankings"- these are all comments and questions that I hear on a very regular basis. Many…

Three Common SEO Mistakes to Avoid

Most companies, both large and small, invest a large amount of time and money into improving and maintaining their natural search engine visibility and rankings. After all of this effort and…

What is Foursquare & What Does it Mean for Your Business?

Location based applications and services have increased in popularity and usage recently. This explosion is in part due to the power of GPS (Global Positioning System) and the convenience of these…