The Sova Company

Two sites, one CMS, and a brand new look for both.

‘Making complex pension problems simple’ doesn’t mean your website has to be boring. 

A website redesign to showcase their high-quality CNC manufacturing capabilities and provide enhanced content management capabilities.

Covia, a leading provider of minerals and material solutions, was running a Google Ads campaign for one of its consumer-facing product lines, and the campaign was already performing well across Google Search and Google Display. The campaign averaged an 11.37% conversion rate in 2024, which exceeded the 10% benchmark for the home improvement category, and maintained an affordable $0.93 average CPC. On paper, the campaign was doing what it needed to do. 

At Aztek, we don’t believe good performance means the work is done. We saw an opportunity to push the campaign further, scale what was working, and test whether a smarter media mix could drive even stronger results. By replacing Display with Google Performance Max while maintaining high-intent Search coverage, Aztek helped Covia increase total conversions by 151% year over year and improve overall conversion rate from 11.37% to 35.50%.