Nation’s Largest Non-Profit Provider of Senior Housing Increases Blog Traffic by 1,600%

Each post needs to sound just right. We worked with multiple members of the client’s team to determine a brand voice and personality that resonates with seniors and their caregivers. 

Every topic needs to resonate with potential residents and their loved ones, so we focused on relevant themes of senior housing, healthy living, emotional wellbeing, and finances.

Posts aren’t helpful if people can’t find them. We used tools like Semrush to identify quality long-tail keywords that combined relevance and search volume to create targeted content that could rank for viable terms.

Successful blogging is a commitment. We developed an ongoing calendar to produce multiple posts each month to continue building an effective content library that helps educate readers and convert them into leads over time.