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Digital Advertising

In today's online world, digital advertising is more important than ever before - and a vital marketing channel that cannot be ignored if businesses want to keep up with their competitors. Whether you’ve already dipped your toes into the digital media space or you aren’t sure where to start, our paid media experts will help you establish a strategy that works best for you and your business.

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Expertise

Search Advertising

Our team will help you discover the people that are searching for your company, products, or services and ensure that relevant, engaging ads are reaching them. We’ll drive high-quality visitors to your website from Google, Bing, and other search networks.

Social Advertising

Connect with your audience in their downtime through the precise targeting power of LinkedIn, Facebook, Instagram, Pinterest, and Twitter. Home in on the consumers that care about your brand and deliver them engaging ads as they scroll through their social feeds.

Display Advertising

The sure-fire way to build awareness for your brand. Get people excited about your business with compelling visual ads on sites across the web using sophisticated targeting and remarketing.

So Why is Digital Advertising Important?

Did you know that Google Ads have a return on investment of up to $2 spent? On top of that, The Google Display Network reaches 90% of Internet users worldwide. (Google, 2019) Aztek uses advanced Google Ads features like automated bidding, automated rules, and conversion tracking to manage PPC campaigns efficiently and effectively. This gives our clients a competitive advantage in their online marketing efforts.

Aztek has been advertising with Google since 2006, so we know a thing or two about a thing or two. Our paid media experts will help you get the biggest bang for your buck (and click) without the stress of trying to manage it on your own. But have no fear, we won’t leave you in the dark: our experts will meet with you and your team one-on-one every month to discuss our paid efforts and strategy and work with you to continue to optimize it. In working with you collaboratively, we’ll create a customized paid media strategy that makes sense for you and your business.

Our People

Our paid media team lives and breathe all things digital advertising and love to dig deep into a business and pull together tactics that work for that business. Ask them what will work best for you and they will dive into your project headfirst. Alternatively, you could ask them about cool houseplants, great horror movies, or pop culture because they love all that stuff too.

Our Process

For all digital advertising campaigns we research the best opportunities for your target audience and consider business goals before suggesting the most appropriate channels and ad formats. We then create a plan tailored to your goals with suggested audiences, targeted search terms, and ad creative and copy. Once campaigns are up and running we focus on optimization to get the best performance and return on investment.

Discover:
Identify Business Goals & KPIs
Recommend:
Outline Best Ad Platforms.
Create:
Design Ad Copy and Creative.
Launch:
Launch and Optimize.

Ready for Us to Uncover Your Best Paid Media Strategy?

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Paid Media Doesn't Walk, It Runs

If SEO is the tortoise, digital advertising is the hare. Search Engine Optimization (SEO) and content creation are important long-term strategies for bolstering your digital presence, but digital advertising can supercharge your online marketing and lead to more immediate, high-quality leads.

With digital advertising, we can reach your customers in every stage of the buying funnel. Using a data-driven strategy, we will pin-point your target audience and carry them every step of the way, from brand awareness to purchase. Our paid media experts have a wealth of experience in all prominent digital advertising platforms, including Google Ads (formerly known as Google AdWords), Microsoft Ads (Bing), Facebook Ads, LinkedIn Ads, and more.