At Aztek, we don’t make any secret about our love for Umbraco (and no, we don’t get paid by Umbraco to say that). We’ve just seen first-hand how flexible, powerful, customizable, and cost-effective it has been for our clients. Here’s a few reasons we think businesses should give Umbraco a look.
14 Reasons We Recommend Umbraco CMS for Your Website
1. Strong Content-First Approach
Umbraco places a strong emphasis on content, making it easier for content editors to manage and organize their assets. The intuitive back-office interface is designed to be user-friendly, allowing for a better-looking, flexible page layout experience without the need to write HTML or CSS code.
2. Granular User Permissions
Umbraco allows for very granular permissions at both the content and administration levels. This is particularly useful for larger organizations where different teams or departments may need different levels of access to the CMS.
3. Built-in SEO Features
Umbraco comes with built-in SEO features like customizable URLs, meta tags, and XML sitemaps. This makes it easier for businesses to improve their online visibility without relying on third-party plugins or custom development.
4. A Strong Developer Community and Marketplace
Umbraco has a robust developer community and marketplace, offering a wide range of plugins, themes, and extensions. This community not only speeds up development, but also provides tested solutions for common business problems. It’s also a great sign you’ve picked a solid CMS.
5. Native Headless Capabilities
Umbraco Heartcore is a headless CMS and CDN option that allows businesses to manage content for multiple platforms (web, mobile apps, IoT devices, etc.).
6. Built on Microsoft's .NET Framework
Being built on Microsoft's .NET framework means that Umbraco can easily integrate with other Microsoft products and services. This feature is often a selling point for businesses already invested in the Microsoft ecosystem. Plus, .NET supports industry standard authentication protocols and has built in features like cross-site scripting (XSS) and cross-site request forgery (CSRF) protection. Umbraco releases also align with the .NET release calendar allowing certain versions to be offered long term support (LTS).
7. Content Personalization
Umbraco offers plugins that allow for content personalization based on user behavior, location, or other custom criteria. This feature enables businesses to deliver more targeted content and improve user engagement.
8. Scheduled Publishing
Nobody needs to remember to publish or unpublish content a week from now, over the weekend, or after hours. Umbraco's ability to schedule content publishing in advance is a boon for content teams, especially those operating in different time zones. It ensures that content goes live at optimal times without manual intervention.
9. Audit Trails
Umbraco keeps detailed logs of who made changes, what changes were made, and when they were made. This tracking is crucial for businesses that need to maintain a high level of accountability and traceability. If the new marketing intern published something they weren’t supposed to, you’ll be able to tell.
10. Dynamic Image Cropping and Responsiveness
No more hours in Photoshop generating countless image size variations. Umbraco's built-in image cropper makes it easy to manage images for different device sizes, improving the site's responsiveness without requiring additional plugins or custom code. Just upload your original image and Umbraco can generate the right size for the different modules throughout your site.
11. Form Builder
Umbraco's native form builder allows for the easy creation of complex forms, surveys, and questionnaires, which can be crucial for lead generation and customer feedback. It’s even easy for a non-technical user to push form date through to a CRM like Salesforce. No developer needed!
12. Open-Source and Cost-Effectiveness
Umbraco's open-source nature eliminates the need for recurring license fees, unlike other CMS platforms like Kentico or Sitefinity, offering long-term cost benefits and active community support. Don’t get us wrong, Kentico and Sitefinity are both powerful CMS options, but many companies may find they are paying for features they don’t need or use.
13. Multi-Domain Management
Umbraco allows for the management of multiple domains from a single instance, simplifying content management and offering cost-effectiveness for businesses with multiple web properties. This feature is a great way to consolidate how many platforms your team needs to master to manage your company’s websites and how many places they need to log into.
14. Multi-Lingual Capabilities
Umbraco's native ability to add multi-lingual variants makes it easy to add as many languages as your company operates in. The side-by-side editing experience makes it easier to match page elements to the native language version the user understands.
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Sounds Great, Right? Let’s Start Building Your Site.
These features and capabilities make Umbraco a highly flexible and robust CMS, capable of meeting a wide range of business needs. Whether it's a small business website or a complex enterprise solution, Umbraco's versatility makes it a strong contender in the CMS landscape and a favorite amongst developers.
If you think Umbraco might be the right CMS choice for your company, contact Aztek to talk it over.
