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Maximizing Success: 5 Reasons Sales & Marketing Should Work Together alt text

Maximizing Success: 5 Reasons Sales & Marketing Should Work Together

Marketers often forget one invaluable resource that often remains underutilized that has been around for decades—sales data. Learn how marketing teams can use sales data to drive results.

Thursday, January 18, 2024

Digital Marketing
5 Social Media Metrics Businesses Need to Know alt text

5 Social Media Metrics Businesses Need to Know

Social media allows businesses to build genuine relationships with their audience. Find out how to measure your social success with these five metrics.

Wednesday, January 10, 2024

Social Media
How to Prepare for Your Busy Season alt text

How to Prepare for Your Busy Season

Almost every business has a busy season. Find out what your business can do to bolster your digital marketing efforts during that busy season.

Tuesday, December 19, 2023

Digital Marketing
Aztek's Approach to Embracing Generative AI alt text

Aztek's Approach to Embracing Generative AI

Adopting AI must be come with strategic intent, a commitment to ethical practices, and clear benefits. Learn how we've chosen to embrace AI for our clients.

Monday, November 20, 2023

Aztek Announcements and Updates
The Value of Smart Goals alt text

The Value of Smart Goals

SMART Goals are a tried-and-true way to set your digital marketing plan up for success. Find out what SMART Goals are and how to use them for your business.

Wednesday, November 08, 2023

Digital Marketing
Understanding Email Marketing Metrics: How to Measure Email Marketing Success alt text

Understanding Email Marketing Metrics: How to Measure Email Marketing Success

It’s impossible to measure email marketing success without the right data. Find out how what different metrics mean and why they matter to your campaign.

Thursday, October 26, 2023

Email Marketing
Internal Linking Best Practices for SEO alt text

Internal Linking Best Practices for SEO

Internal link building is an important, often overlooked, ranking factor for SEO and user experience. Learn what you can do to improve link authority.

Thursday, October 12, 2023

Search Engine Optimization
Ask the Developers: Why Choose Umbraco CMS for Client Websites? alt text

Ask the Developers: Why Choose Umbraco CMS for Client Websites?

Trying to find a flexible, powerful, and cost-effective CMS? We break down 14 reasons why we recommend Umbraco for our clients’ websites.

Tuesday, September 26, 2023

Web Design and Development Umbraco
GA4 Data Thresholding: Frequently Asked Questions alt text

GA4 Data Thresholding: Frequently Asked Questions

Data thresholding is changing the way that businesses can view their own information. Learn more about GA4’s data thresholding and how it affects you.

Thursday, September 14, 2023

Web Analytics
Chatbot Development: Choosing the Best Chatbot Solution for Your Website alt text

Chatbot Development: Choosing the Best Chatbot Solution for Your Website

Picking the right chatbot for your organization requires plenty of planning. Find out what you should consider when investing in a chatbot platform.

Monday, August 21, 2023

Web Design and Development
What is included in SEO Services? alt text

What is included in SEO Services?

SEO services involves everything from link building to keyword research to performance monitoring. Find out what's typically included in SEO services when you want to enhance your website.

Monday, July 31, 2023

Search Engine Optimization
8 Common Blogging Mistakes Your Business Should Avoid alt text

8 Common Blogging Mistakes Your Business Should Avoid

Most businesses use their blog for marketing, but not all of them do it well. Set your blog up for success by avoiding these common mistakes.

Tuesday, July 25, 2023

Content Marketing