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What is Persona-Based Marketing? alt text

What is Persona-Based Marketing?

Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.

Wednesday, September 19, 2018

Digital Marketing
How to Write for the Web: 7 Beginner Tips alt text

How to Write for the Web: 7 Beginner Tips

Tips to impress your boss or college professor when writing for the Web. Our intern Evan shares what he learned during his experience at Aztek.

Wednesday, September 19, 2018

Content Marketing
7 Tips for Online Forms that Convert alt text

7 Tips for Online Forms that Convert

Whether it’s a simple contact form or an account registration, follow these tips to avoid online form abandonment and increase website conversions.

Wednesday, September 19, 2018

Digital Marketing
Content Marketing: Be Honest. Be Authentic. Be Human. alt text

Content Marketing: Be Honest. Be Authentic. Be Human.

You love searching for all things content marketing (says Google Trends). So we put together an update on the status of the industry as well as some helpful examples from Content Marketing World 2015.

Wednesday, September 19, 2018

Content Marketing
How to Create an Editorial Calendar: Putting Everything Together alt text

How to Create an Editorial Calendar: Putting Everything Together

An editorial calendar contains more than just blog post topics. Here's a rundown of how to create an editorial calendar.

Wednesday, September 19, 2018

Content Marketing
3 Steps to Create A Predictable Lead Generation Model Online alt text

3 Steps to Create A Predictable Lead Generation Model Online

How do you create a consistent and predictable stream of revenue from your online marketing activities? We'll show you how in three steps.

Wednesday, September 19, 2018

Digital Marketing
How Haters Can Make You Great: Handling Customer Complaints alt text

How Haters Can Make You Great: Handling Customer Complaints

When customers complain, it pays to explain. Learn how open, honest responses to customer complaints can benefit your business.

Wednesday, September 19, 2018

Digital Marketing
Why YouTube Should be Your Video Service of Choice alt text

Why YouTube Should be Your Video Service of Choice

YouTube offers superior technical advantages, simple yet robust social sharing, and an audience of over 1 billion people per month. Find out why your business should be using YouTube to leverage its videos.

Wednesday, September 19, 2018

Social Media
Who You Gonna Call (Track)? alt text

Who You Gonna Call (Track)?

Call tracking helps you measure phone call conversions from your search, digital, and offline marketing campaigns, including PPC keywords. Do you know where your calls come from?

Wednesday, September 19, 2018

Web Analytics
Card-Based Web Design: A Winning Pattern alt text

Card-Based Web Design: A Winning Pattern

Grouping related information into a single container can be extremely useful on the web and off. Card-based web design takes this simple idea and strategically applies it to the web, and particularly to mobile design.

Wednesday, September 19, 2018

Web Design and Development
Content is King, Website Content Structure is Parliament alt text

Content is King, Website Content Structure is Parliament

We share four tasks to help website content structure on your next redesign project, as well as key do's and don'ts for putting it all together.

Wednesday, September 19, 2018

Content Marketing
Compatible Cultures - Tips to hire the right web design agency for your company alt text

Compatible Cultures - Tips to hire the right web design agency for your company

Practical tips for how clients should weigh their cultural match when hiring a web design agency; it can make or break the relationship and project.

Wednesday, September 19, 2018

Web Design and Development