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User Generated Content (UGC): What It Is and Why It Matters for Marketing

User generated content (UGC) allows marketers to tap into a powerful resource that can transform their social media efforts – their audience.

Navigating the Use of AI-Generated Images and Video for Your Business

Want to use AI-generated images for your business? Read our guide on how to navigate the complexities of using AI images for marketing.

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How to Use the Trademark Symbol to Protect Your Intellectual Property on the Web

How to Use the Trademark Symbol to Protect Your Intellectual Property on the Web

As a business, you want to protect your intellectual property on the Web. Learn how to use the trademark symbol to protect intellectual property on your website.

Top Considerations for Marketing to Millennials alt text

Top Considerations for Marketing to Millennials

Millennials are the largest generation of consumers to date. Improve your marketing efforts by learning what makes this cohort so different from others.…

How to Write SEO-Friendly Blog Posts

See our 8 steps to writing an SEO-friendly blog post that will help you attract the right audience and show up in Google SERPs.…

Content Planning Challenges for a Website

Content is your brand, it represents who you are as a company. Often it is the first interaction a user will have with you, so it's important to get it right.…

SEO vs. PPC: What Should You Invest In?

Rather than asking if SEO is better than PPC, consider how SEO and PPC can work together to increase traffic from search.…