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User Generated Content (UGC): What It Is and Why It Matters for Marketing

User generated content (UGC) allows marketers to tap into a powerful resource that can transform their social media efforts – their audience.

Navigating the Use of AI-Generated Images and Video for Your Business

Want to use AI-generated images for your business? Read our guide on how to navigate the complexities of using AI images for marketing.

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Content Marketing: Be Honest. Be Authentic. Be Human.

You love searching for all things content marketing (says Google Trends). So we put together an update on the status of the industry as well as some helpful examples from Content Marketing World 2015.

Why YouTube Should be Your Video Service of Choice

YouTube offers superior technical advantages, simple yet robust social sharing, and an audience of over 1 billion people per month. Find out why your business should be using YouTube to leverage its videos.…

Who You Gonna Call (Track)?

Call tracking helps you measure phone call conversions from your search, digital, and offline marketing campaigns, including PPC keywords. Do you know where your calls come from?…

Card-Based Web Design: A Winning Pattern

Grouping related information into a single container can be extremely useful on the web and off. Card-based web design takes this simple idea and strategically applies it to the web, and particularly to mobile design.…

6 Ways To Step Up Your E-Commerce Game

Is your e-commerce site performing at its best ability? We share tips to improve your site and increase conversions.…

How Basketball Explains Attribution Modeling

What digital marketing channels bring your company the most conversions? Learn how to find out with attribution modeling in Google Analytics.…

How to Get Started with Google Analytics alt text

How to Get Started with Google Analytics

This beginner’s guide will show you how to access Google Analytics, add administrators, and create useful reports to better track your website activity.…