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The Key to Smarter Advertising: Facebook’s Conversion API

As data privacy concerns increase and browser-based tracking becomes less reliable, Facebook’s Conversion API (CAPI) provides a more robust alternative for businesses.

Amazon Ads Optimization Best Practices: How to Take Your Ads to the Next Level

Dive into top optimization strategies for Amazon’s key ad types to improve visibility, improve ad performance, and get the most out of your budget.

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Connecting Keyword Rankings to Meaningful Results

Connecting Keyword Rankings to Meaningful Results

Keyword rankings aren't important unless those keywords you're targeting generate new business for you. Learn more on the Aztek blog.

Your Keyword Rankings Aren’t Important

Okay, so maybe that’s not entirely true. If you want your website to generate more sales and/or leads, you’re probably going to be more successful if you have a bunch of top 10 rankings. But as true…

Why You Might Not Need an App

You might not need an app. There, I said it.Not only that, you still need a website, and it needs to provide an amazing experience for viewing on mobile browsers.Now, before you and Ewan Spence get…

How to Add an Admin to Google Analytics

Getting locked out of Google Analytics is a bummer. But you can take measures to prevent it from ever happening by adding an admin to Google Analytics.…

What is Persona-Based Marketing? alt text

What is Persona-Based Marketing?

Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.…

How to Write for the Web: 7 Beginner Tips

Tips to impress your boss or college professor when writing for the Web. Our intern Evan shares what he learned during his experience at Aztek.…

7 Tips for Online Forms that Convert alt text

7 Tips for Online Forms that Convert

Whether it’s a simple contact form or an account registration, follow these tips to avoid online form abandonment and increase website conversions.…

Content Marketing: Be Honest. Be Authentic. Be Human.

You love searching for all things content marketing (says Google Trends). So we put together an update on the status of the industry as well as some helpful examples from Content Marketing World 2015.…