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User Generated Content (UGC): What It Is and Why It Matters for Marketing

User generated content (UGC) allows marketers to tap into a powerful resource that can transform their social media efforts – their audience.

Navigating the Use of AI-Generated Images and Video for Your Business

Want to use AI-generated images for your business? Read our guide on how to navigate the complexities of using AI images for marketing.

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Should You Create a Branded YouTube Channel For Your Business?

There are tons of benefits for businesses who are active on YouTube. Check out our latest post to learn how you can use YouTube to your company's benefit.

Your Keyword Rankings Aren’t Important

Okay, so maybe that’s not entirely true. If you want your website to generate more sales and/or leads, you’re probably going to be more successful if you have a bunch of top 10 rankings. But as true…

Why You Might Not Need an App

You might not need an app. There, I said it.Not only that, you still need a website, and it needs to provide an amazing experience for viewing on mobile browsers.Now, before you and Ewan Spence get…

How to Add an Admin to Google Analytics

Getting locked out of Google Analytics is a bummer. But you can take measures to prevent it from ever happening by adding an admin to Google Analytics.…

What is Persona-Based Marketing? alt text

What is Persona-Based Marketing?

Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.…

How to Write for the Web: 7 Beginner Tips

Tips to impress your boss or college professor when writing for the Web. Our intern Evan shares what he learned during his experience at Aztek.…

7 Tips for Online Forms that Convert alt text

7 Tips for Online Forms that Convert

Whether it’s a simple contact form or an account registration, follow these tips to avoid online form abandonment and increase website conversions.…