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A Better Way to Create Content: Core Model Workshop alt text

A Better Way to Create Content: Core Model Workshop

Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narrow down

Wednesday, September 19, 2018

Content Marketing
Facebook or LinkedIn: Which Social Media Platform is Right for Your Paid Advertising Campaign? alt text

Facebook or LinkedIn: Which Social Media Platform is Right for Your Paid Advertising Campaign?

As two social media powerhouses, both Facebook and LinkedIn offer tremendous advertising potential for businesses. However, not all social media platforms are created equal. Facebook and LinkedIn each

Wednesday, September 19, 2018

Social Media
Shifting from Traditional Marketing to Digital Marketing alt text

Shifting from Traditional Marketing to Digital Marketing

More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from

Wednesday, September 19, 2018

Digital Marketing
Helpful Online Writing Resources alt text

Helpful Online Writing Resources

Whether you're crafting a short slogan or creating a long article, your words matter. Well-written content can serve as an important cornerstone for your business' digital marketing campaign. Of

Wednesday, September 19, 2018

Content Marketing
Latent Semantic Indexing: The Future of Search alt text

Latent Semantic Indexing: The Future of Search

To be honest, Latent Semantic Indexing is really the “present” of search. If you’ve ever typed in a vague search query praying to find an answer—something like “who was the actor in that movie about

Wednesday, September 19, 2018

Search Engine Optimization
Web Writing Best Practices: Process & Editing Tips alt text

Web Writing Best Practices: Process & Editing Tips

Don't publish your first draft. Take out unnecessary words to make your writing easier to understand online.

Wednesday, September 19, 2018

Content Marketing
What's The Difference Between These Social Media Platforms? alt text

What's The Difference Between These Social Media Platforms?

Learn the differences between the most widely-used social media channels and which platforms can benefit your organization’s business goals.

Wednesday, September 19, 2018

Social Media
Top 3 Reasons Why Your Website MUST Be Secured Using An SSL Certificate (HTTPS) alt text

Top 3 Reasons Why Your Website MUST Be Secured Using An SSL Certificate (HTTPS)

Internet security is a necessity when it comes to personal information. Users who feel like their information is being taken care of in a responsible and secure way will have more trust in a website.

Wednesday, September 19, 2018

Web Design and Development
4 Reasons You Should Outsource Your Social Media Management alt text

4 Reasons You Should Outsource Your Social Media Management

Keeping up with your social media channels can feel like a full-time job. This is why you might want to consider outsourcing your social media management...

Wednesday, September 19, 2018

Social Media
Mastering Customer Intent: Two Parts alt text

Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.

Wednesday, September 19, 2018

Digital Marketing
How Much Does it Cost to Build a Website? alt text

How Much Does it Cost to Build a Website?

There is a lot of variation when it comes to the cost of a website, here are some areas that factor into that cost.

Wednesday, September 19, 2018

Web Design and Development
20 Years alt text

20 Years

This May (2017) Aztek turned twenty years old.Twen-ty.I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development, and digital

Wednesday, September 19, 2018

Aztek Announcements and Updates