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Decoding Social Media Algorithms: What You Need to Know for 2025

Learn how to navigate 2025 social media algorithms and get tips on how to boost engagement & optimize your marketing strategy.

Beginner’s Guide to On-Page SEO: Best Practices to Help Boost Your Site's Visibility

Discover how you can use on-page SEO to tweaking and fine-tune the content on your website and make it irresistible to both users and search engines.

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What is Google Places & Why Should I Be Using It?

Millions of people use Google every day to find information, purchase products and locate places/services around the cities and towns in which they live. Actually, one out of five Google searches are

4 Reasons Why It's Time to Hire a Copywriter

Website content…It’s the most important part of your project, yet it is often treated with the least regard. You probably hired a professional web design firm to build you the site (because hey,…

An Argument Against Justified Text Aligment in Web Design

Justified text alignment is great for newspapers and magazines since they use smaller, defined columns and have a target area width that they can depend on. But the web is an entirely different beast,…

Email Marketing is Not Dying, it's Thriving alt text

Email Marketing is Not Dying, it's Thriving

Email marketing continues to be a great strategy for businesses to engage current customers and generate new leads. Follow these email marketing best practices.…

SEO Isn’t Dead, It’s Just Changing alt text

SEO Isn’t Dead, It’s Just Changing

Between algorithm updates and increases in digital ad spend, you may be wondering, is SEO dead? SEO is not dead, but these tactics are outdated.…

Change the Way You Think and Link

In optimizing your site for search, links are still important you shouldn't want to get links just for the sake of getting them.…

Desktop Search Volume: On the Decline

Desktop searches are on the decline, and mobile searches are on the rise. How should you adapt your search strategy?…

What is Pay-Per-Click Advertising? alt text

What is Pay-Per-Click Advertising?

An introduction to digital advertising for marketers to learn what pay-per-click (PPC) is, how it works, and how to get a campaign started.…