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The Key to Smarter Advertising: Facebook’s Conversion API

As data privacy concerns increase and browser-based tracking becomes less reliable, Facebook’s Conversion API (CAPI) provides a more robust alternative for businesses.

Amazon Ads Optimization Best Practices: How to Take Your Ads to the Next Level

Dive into top optimization strategies for Amazon’s key ad types to improve visibility, improve ad performance, and get the most out of your budget.

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Optimize Your Website For Conversions, Not Traffic Alone -old

Optimize Your Website For Conversions, Not Traffic Alone -old

Is the traffic you’re driving to your website resulting in leads or sales? Check out our conversion optimization tips to generating more website leads.

Email Marketing is Not Dying, it's Thriving alt text

Email Marketing is Not Dying, it's Thriving

Email marketing continues to be a great strategy for businesses to engage current customers and generate new leads. Follow these email marketing best practices.…

SEO Isn’t Dead, It’s Just Changing alt text

SEO Isn’t Dead, It’s Just Changing

Between algorithm updates and increases in digital ad spend, you may be wondering, is SEO dead? SEO is not dead, but these tactics are outdated.…

Change the Way You Think and Link

In optimizing your site for search, links are still important you shouldn't want to get links just for the sake of getting them.…

Desktop Search Volume: On the Decline

Desktop searches are on the decline, and mobile searches are on the rise. How should you adapt your search strategy?…

What is Pay-Per-Click Advertising? alt text

What is Pay-Per-Click Advertising?

An introduction to digital advertising for marketers to learn what pay-per-click (PPC) is, how it works, and how to get a campaign started.…

Slam Dunk

A tweet from Oreo won the Super Bowl.…

SEO: Checking Under the Hood

Redesigning your website can help it rank better, but that's just the beginning.…