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User Generated Content (UGC): What It Is and Why It Matters for Marketing

User generated content (UGC) allows marketers to tap into a powerful resource that can transform their social media efforts – their audience.

Navigating the Use of AI-Generated Images and Video for Your Business

Want to use AI-generated images for your business? Read our guide on how to navigate the complexities of using AI images for marketing.

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20 Years

This May (2017) Aztek turned twenty years old.Twen-ty.I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development, and digital

Selecting A Smart Domain Name for SEO Purposes

One of the first important decisions when building/launching a new website is the selection of a domain name. Domain names are a very valuable part of a business and its web presence. What most people…

What is Google Authority and Why Do I Need to Know?

"I need to be on the first page of Google", "How can I get to #1 on Google", "I need to improve my natural rankings"- these are all comments and questions that I hear on a very regular basis. Many…

Three Common SEO Mistakes to Avoid

Most companies, both large and small, invest a large amount of time and money into improving and maintaining their natural search engine visibility and rankings. After all of this effort and…

What is Foursquare & What Does it Mean for Your Business?

Location based applications and services have increased in popularity and usage recently. This explosion is in part due to the power of GPS (Global Positioning System) and the convenience of these…

What is Google Places & Why Should I Be Using It?

Millions of people use Google every day to find information, purchase products and locate places/services around the cities and towns in which they live. Actually, one out of five Google searches are…

4 Reasons Why It's Time to Hire a Copywriter

Website content…It’s the most important part of your project, yet it is often treated with the least regard. You probably hired a professional web design firm to build you the site (because hey,…