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Decoding Social Media Algorithms: What You Need to Know for 2025

Learn how to navigate 2025 social media algorithms and get tips on how to boost engagement & optimize your marketing strategy.

Beginner’s Guide to On-Page SEO: Best Practices to Help Boost Your Site's Visibility

Discover how you can use on-page SEO to tweaking and fine-tune the content on your website and make it irresistible to both users and search engines.

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8 Benefits of Social Media for Your Business

8 Benefits of Social Media for Your Business

If you aren’t utilizing a variety of social media marketing benefits to build your business, we’re here to get you on the bandwagon. Over 3 billion people throughout the world are utilizing social

10 Tips for Creating a Social Media Strategy alt text

10 Tips for Creating a Social Media Strategy

Social media is a beast that can’t be ignored, and it's safe to say that the same old approach may not last forever. When revamping or creating a new social media strategy for your business, here are…

6 Social Media Mistakes to Avoidv alt text

6 Social Media Mistakes to Avoidv

It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it can be easy to…

A Better Way to Create Content: Core Model Workshop alt text

A Better Way to Create Content: Core Model Workshop

Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narrow down…

Shifting from Traditional Marketing to Digital Marketing

More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from…

Helpful Online Writing Resources alt text

Helpful Online Writing Resources

Whether you're crafting a short slogan or creating a long article, your words matter. Well-written content can serve as an important cornerstone for your business' digital marketing campaign. Of…

Latent Semantic Indexing: The Future of Search alt text

Latent Semantic Indexing: The Future of Search

To be honest, Latent Semantic Indexing is really the “present” of search. If you’ve ever typed in a vague search query praying to find an answer—something like “who was the actor in that movie about…