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User Generated Content (UGC): What It Is and Why It Matters for Marketing

User generated content (UGC) allows marketers to tap into a powerful resource that can transform their social media efforts – their audience.

Navigating the Use of AI-Generated Images and Video for Your Business

Want to use AI-generated images for your business? Read our guide on how to navigate the complexities of using AI images for marketing.

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How to Create an Editorial Calendar for Your Blog

How to Create an Editorial Calendar for Your Blog

Don’t let your blog fall by the wayside. Stick to a schedule that will ensure you’re producing a steady flow of content for your website.

6 Social Media Mistakes to Avoidv alt text

6 Social Media Mistakes to Avoidv

It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it can be easy to…

A Better Way to Create Content: Core Model Workshop alt text

A Better Way to Create Content: Core Model Workshop

Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narrow down…

Shifting from Traditional Marketing to Digital Marketing

More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from…

Helpful Online Writing Resources alt text

Helpful Online Writing Resources

Whether you're crafting a short slogan or creating a long article, your words matter. Well-written content can serve as an important cornerstone for your business' digital marketing campaign. Of…

Latent Semantic Indexing: The Future of Search alt text

Latent Semantic Indexing: The Future of Search

To be honest, Latent Semantic Indexing is really the “present” of search. If you’ve ever typed in a vague search query praying to find an answer—something like “who was the actor in that movie about…

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Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.…