Joe Humenuik

SEO Specialist

I deal with Google (and all other search engines) so the customers don’t have to.

Marketing Hot Take

Marketing, specifically advertising, has become very derivative and repetitive.

Many people watched Mad Men and thought, "This is what advertising looks like." It's not.

With the advent of sophisticated data tracking, we've reached a point where ads are fine-tuned to such a degree that they all blend into each other, distinguished only by branding. Companies aim to strike an emotional chord with the customer, who then rationalizes the purchase after the fact. Creativity wins awards, boring makes sales.

This photo was taken on January 19^th, 2024 about a half hour before I adopted my oldest son, Nadav. Here he is petting the court’s emotional support dog with his cousins. My wife and I waited almost 4 years for this moment and it kicked off what has been one of the best years of my life.

Favorite project or outcome:

National Church Residences.

Although we are working on a monthly retainer, their presence as a large scale company with locally focused branches makes for a unique problem to solve in terms of local SEO and brand SEO. This ask has pushed me into learning more unique solutions that will benefit not only National Church Residences, but all of our clients present and future.

Thing that I like that nobody else does:

I like painting. Not artistically or creatively, just painting rooms a new color.

Short cuts make long delays.

Pippin Took