Jim Bacha

Art Director

I handle almost all the creative that comes out of Aztek.

Marketing Hot Take

Get over the obsession with cramming everything above the fold.

Scrolling is what we do—it's a natural part of how we navigate the internet. Forcing everything into the top of the page just makes it cluttered and chaotic. Not everything can be front and center. Embrace the scroll and let your content breathe.

My dobbie mixes. Joey (left): Doberman/Rottweiler & Lobo (right): Doberman/Boxer.

Favorite project or outcome:

I really like the agency life because I get to work with all kinds of clients and projects.

I don’t have a favorite one—I just enjoy figuring out new problems and coming up with solutions that work. It keeps things interesting, and I like that no two projects are the same.

Thing that I like that nobody else does:

Leftover seafood doesn't bother me. Only one day though, then it hits the trash.