I work closely with our content team to ensure their work is effectively distributed to our clients' contact lists, boosting visibility and engagement. I also collaborate with our paid team to set up the right nurture automations for the leads they generate. Above all, I make sure our clients have a solid and consistent email marketing strategy to keep them top of mind with their customers and prospects.
Email marketing is one of the most effective tools for nurturing leads and driving conversions. Its high ROI, direct communication, and ability to provide personalized content make it essential. As the primary vehicle for delivering content and nurturing both paid and organic leads, it's indispensable for any cohesive marketing plan. Neglecting email marketing weakens your overall strategy.
My dog, Cali, and her grinch feet.
We noticed a steady decline in their engagement, with low open and click rates, which led us to do a deep dive into their deliverability health. We uncovered several issues, some of which were causing their emails to land in spam folders, contributing to the low engagement. By implementing targeted strategies, we significantly improved their deliverability and engagement metrics. Now, we're seeing great metrics across the board!
Lifetime Movie Network and all the cheesy movies. Especially during the holiday season.
"If you aim at nothing, you will hit it every time."
Zig Ziglar
