As the head of the content marketing team, I help our clients use words to their advantage.
I manage a team of wonderful wordsmiths and craft compelling content so that our clients can use both longform and shortform content to achieve their marketing goals.
If you want a more exciting description, you can say that I’m the word warden. A copy connoisseur. A prose pro. In short, I word good.
The allure of single-sentence paragraphs makes sense – they grab attention and are nice and short for readers who scan through content. The problem is that overusing these piddly paragraphs poses some potent problems.
Paragraphs exist for a reason. They organize your thoughts into logical groups that convey important information to readers. You don’t want to bore readers with a colossal collection of characters, but a few sentences grouped together isn’t going to ruin your business.
This isn’t to say that you should never use single-sentence paragraphs. Variety is great! The occasional one-liner can leave a lasting impression when done well. Dozens of them, not so much.
Four generations of Bieler boys in one room.
Change is scary, and Google’s Search Generative Experience (SGE) can be scary for businesses that rely on organic traffic. I wrote a guide to educate people about SGE, and it was a sizable project. It took a lot of time, research, and organization to capture all the nuances of the topic, and I’m thrilled with the outcome
It’s statistically improbable that I like something that nobody else does, but I know that I’m one of only a couple of Survivor fans at Aztek (shoutout to Boom Diddly).
My wife got me into the show around San Juan Del Sur (aka season 29) and it’s only one of a few shows that I watch when it airs live. I completely get why it’s not for some people, but I genuinely enjoy the gameplay. Plus, my wife and I try to predict the winners of each season and I’m up six to three, so I have that going for me.
Writing is easy. All you have to do is cross out the wrong words.
Mark Twain
